NutriGood

Type of work: Brand identity + social templates
Package: The Start-Up Logo Package Date: April 2023

NutriGood is a company owned by Alanna, a wellness and nutrition expert who runs a podcast, YouTube channel and Instagram where she shares recipes and nutritional facts with her audience. We wanted to spice up her brand and bring it to life by combining vivid and bright colors with something that also felt down to earth and grounded. By combining a a vibrant pink with more grounded colors like a true forrest green, we’re managed to make the brand feel fun and inviting.

As the colors play a big part in this brand identity I wanted to make sure I didn’t go overboard when designing the logo. For the logo design I decided to stick to lowercase letters as I wanted the brand to feel friendly and kind. Rounding the corners makes the logo feel soft and inviting, whilst still looking clean and modern.